Being British and living in London trains you to learn how to dress fashionably, no matter the weather. Londoners deserve an award, as yet uncreated, for remaining stylish when the temperature drops, especially when the weather is rarely on our side. The city’s clever and quirky student fashion is a testament to the attitude that no matter what budget and degree Celsius, there is no excuse not to dress well in winter.
Londoners love layering and it is key in achieving this iconic winter chic. This is simply the most stylish and successful way to keep cosy, out in the cold. A staple on-trend coat is essential. Brits favour hard-working coats that fit over those bulky Fair Isle and cable knits. Ballet flats are cute in a French Sole way, but boots are your friends this December.
The British high street is legendary for its affordability, range and trend-led stock. The shoe department will not let you down: boots come in a range of heights, studs, suede and leather, and New Look is not your only saviour. In London, warm accessories will ensure you are never underdressed. Your mother might have used to say to you “Hat! Scarf! Gloves!”, but mums really do know best. Pashminas may be beautiful but you need to stow them away and embrace the thick scarf.
You may not be a hat person, but this will change if the coming winter reaches the sub-zero temperatures of the last. Topshop, H&M and Accessorize always have adorable woolly accessories for next to nothing. However, remember that while it may not be as cheap as Primark, Zara and other high-end high street brands sell good quality wares that last and will actually benefit your purse in the long-term.
Do not fret, London’s gentlemen, you are not deprived of fashion kudos. The dress sense of British men has improved in leaps and bounds in recent years, due to an increased high street focus. You will rarely go wrong if you stick to a classic English look, which often means a thick jumper and this year’s revered desert boots. Shops like Topman cater quite well for menswear, although I have heard on the male grapevine that their clothes are seen as fairly generic.
Stores such as All Saints and Ted Baker are more popular for their designs, but unfortunately not for their price tags. A good trick is to look out for newer labels, which are cropping up all the time. Rupert & Buckley and Stanley Kane are two such brands that are particularly good for menswear. Check out the former’s Literature t-shirts and the latter’s sweatshirts and denim shirts. London style is all about a British sense of where to invest and when to save. Given the fact that winter will well extend into next year, you have a lot of time to get it right!
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Check out my article in Rogue #3!
http://issuu.com/kclsustudentmedia/docs/roar_-_rogue_december_2013_final_ed